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Banco Familiar
Fintech
Credit Card Redesign
We undertook the redesign of the Credit Card section to bring it in line with the bank's current vision, moving from a significantly outdated and old interface to one that is modern, intuitive, and clean.
The previous design suffered not only from a dated aesthetic but also from poor usability—its dense layout and confusing information architecture often left users feeling lost and unsupported. This dated experience undermined user confidence and led to a high volume of recurring Customer Support inquiries about basic tasks and card features. We recognized that for a critical product like a credit card, clarity and trust were essential design outcomes.
To achieve this transformation, we implemented several key changes:
Before

After



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Back
Banco Familiar
Fintech
Credit Card Redesign
We undertook the redesign of the Credit Card section to bring it in line with the bank's current vision, moving from a significantly outdated and old interface to one that is modern, intuitive, and clean.
The previous design suffered not only from a dated aesthetic but also from poor usability—its dense layout and confusing information architecture often left users feeling lost and unsupported. This dated experience undermined user confidence and led to a high volume of recurring Customer Support inquiries about basic tasks and card features. We recognized that for a critical product like a credit card, clarity and trust were essential design outcomes.
To achieve this transformation, we implemented several key changes:
Before

After



Thanks for reading
Want to learn more?
Book a review
Back
Banco Familiar
Fintech
Credit Card Redesign
We undertook the redesign of the Credit Card section to bring it in line with the bank's current vision, moving from a significantly outdated and old interface to one that is modern, intuitive, and clean.
The previous design suffered not only from a dated aesthetic but also from poor usability—its dense layout and confusing information architecture often left users feeling lost and unsupported. This dated experience undermined user confidence and led to a high volume of recurring Customer Support inquiries about basic tasks and card features. We recognized that for a critical product like a credit card, clarity and trust were essential design outcomes.
To achieve this transformation, we implemented several key changes:
Before

After



Thanks for reading
Want to learn more?
Book a review